Rebrand Workshop Campaign
Lovebee Candies
Creating a campaign for sweets and candy lovers alike
mY rOLE
Campaign and Marketing Designer
Deliverables
Instagram Carousel, Poster, Merch, Email Invitation
Timeline
3 weeks · 2024
Skills
Campaign Design, Creative Strategy, Social Media Design, Marketing, Merchandise Design
tools
Adobe Illustrator, Adobe Photoshop
Collaborators
Jacqueline Bento, Naomi Kagami, Yang Yang, Yunna Jeon
Objective
With Lovebee Candies undergoing a rebranding, my team and I were brought on to design a multichannel launch campaign to introduce the new brand identity.
Splitting the team into two, we conceptualized and designed two different types of approaches to a campaign. While the other team opted for a Pop-up Event idea, my team had a more community oriented approach.
We decided on designing and planning a workshop as our main campaign event
Execution
